Goal-Setting Strategy

Challenge

Low goal adoption weakened alignment between employees’ work and the company’s strategy, limiting focus and execution.

What I Built

Standardized OKR architecture with defined levels, structure, and cadence
Cascading goal model connecting strategy to execution
Goal-setting embedded within performance systems
Executive dashboards for visibility and accountability.

Impact

95% goal adoption
Goal engagement up 98%
Strategic alignment engagement scores up 137%
Real-time tracking of priorities across the organization.

How it worked

I partnered with the executive leadership team to translate strategic priorities into organizational OKRs, then collaborated with leaders across the business to cascade goals from the enterprise level to business units, teams, and individual contributors. To support adoption, I configured the goal framework within our performance management platform, built executive dashboards to track adoption and progress, and trained managers and executive assistants on goal reporting and accountability. I also created a centralized knowledge hub with toolkits, templates, job aids, and self-service resources, developed e-learning to guide employees through goal creation and tracking, and partnered with our CEO to introduce the framework during a company-wide town hall. To reinforce adoption, I worked with Internal Communications on a three-month awareness campaign and established quarterly governance reviews and biweekly executive reporting to monitor progress, realign priorities, and keep goals aligned with evolving business needs.

Result

Goals became visible, aligned, and actively managed across the organization, not just documented once a year.

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